AWSN Announces Historic Launch of All Women’s Sports Network In Saudi Arabia

Photo credit: SAFF

AWSN, SAFF and SSC Launch First 24-Hour Women’s Sports Channel in Saudi Arabia featuring Saudi Professional Women's Sports on a Global level

Los Angeles, California – September 12, 2025 – In a landmark moment for women’s sports, All Women Sport Network (AWSN), the world’s largest dedicated, global 24-hour women’s sports network, is proud to announce the official launch of its channel in Saudi Arabia.

Beginning today, Friday, September 12, AWSN, co-founded by entertainment superstar Whoopi Goldberg, will make history by airing the SAFF Saudi Women’s Premier League both inside the Kingdom and globally through a groundbreaking partnership with the Saudi Arabian Football Federation (SAFF) and the Saudi Sports Company (SSC), Saudi Arabia’s leading sports broadcaster

The “SSC AWSN” channel is available to millions of fans in Saudi Arabia via streaming platform MBC Shahid.

AWSN reaches over 1 billion homes around the world through a strong network of platforms, including Pluto TV (U.S., Canada, UK and Nordics), Amazon Prime Video (U.S.), SuperSport (Africa), Jio TV (India), Jungo Pinoy/Solar Sports (The Philippines), and e& (UAE), just in time for the kickoff of the 2025 Saudi Premier League season.

“Since the launch of the Women’s Premier League in 2022, I have been immensely proud of the progress it has made, curated and managed entirely by a talented Saudi team,” said HRH Ambassador Reema bint Bandar Al Saud, the Ambassador of the Kingdom of Saudi Arabia to the United States.

“The league’s diversity has been remarkable,” she continued, “with last season alone featuring players from more than 20 nationalities and, with this partnership, their fans abroad will be able to watch them live. Today, to see a global leader like AWSN recognize these efforts and take our league onto its platform is very exciting.  It ensures that fans worldwide can witness the extraordinary journey of Saudi women’s football, continues the growth of women's sports in Saudi, and reaffirms the transformative role sport plays in bringing people together.”

With more than 2,500 hours of live women’s sports annually, AWSN is setting a new global standard for representation in sports media. The SSC AWSN channel will feature a prime-time SAFF Women’s Premier League match every week, while also showcasing premier international competitions and leagues.

The channel will also include UEFA Women’s Competitions, D1 Arkema French League, FIBA 3×3 and 3XBA Basketball featuring top WNBA and NCAA talent, WNBL Basketball, Suncorp Super Netball, OBOS Damallsvenskan Swedish Football, H1 Field Hockey, ECCU Cricket, DGPT Pro Disc Golf Tour, Athletes Unlimited Softball, WFA (American Tackle Football), and Women’s Football Weekly with highlights from Serie A Italy, Bundesliga, Division I Féminine, and the Barclays Women’s Championship.

“At SSC, we believe the stories of women athletes deserve to be seen and celebrated on the biggest stage possible,” said Amill Lone, CEO, SSC. “By partnering with AWSN and Saudi Women’s Premier League, we are not only broadcasting games, we are broadcasting possibility. This channel gives Saudi women’s sports the global platform it deserves, and it signals to every young girl in the Kingdom that her sporting ambitions matter. It is a privilege for SSC to help carry this vision forward as part of Saudi Arabia’s transformation under Vision 2030.”

With this unparalleled lineup, fans in Saudi Arabia will enjoy front-row access to the world’s top female athletes and teams.

“The broadcast of the SAFF Women’s Premier League on AWSN is a transformative milestone for women’s football in Saudi Arabia,” said Aalia Al Rasheed, Head of Women’s Football at SAFF. “This partnership not only provides our players with the global recognition they deserve, but also reflects the incredible progress we are making under Saudi Vision 2030. For young girls across the Kingdom, seeing our league featured on the world’s leading women’s sports platform is an inspiring reminder that their dreams in football are within reach.

“Together, we are breaking barriers by providing global coverage of Saudi women’s sports while introducing to the Kingdom an unprecedented lineup of international leagues and talent,” said George Chung, CEO and Co-Founder of AWSN.  “This trilateral cooperation reflects a shared vision of progress and empowerment, and we are very excited to be part of this historic journey”.

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ABOUT SAUDI SPORTS COMPANY (SSC) 

Saudi Sports Company (SSC) is the Kingdom’s national sports broadcaster and media platform, delivering world-class coverage of Saudi and international competitions across television, digital, and on-demand platforms. Established to advance Saudi Arabia’s Vision 2030, SSC connects fans with the games they love, champions the growth of women’s and emerging sports, and partners with global rights holders to bring audiences closer to the action. Through sport, SSC is writing a new chapter for the region - sharing stories of passion, resilience, and ambition that connect Saudi Arabia with the world.

 

ABOUT THE SAUDI ARABIAN FOOTBALL FEDERATION (SAFF)

Established in 1956, the Saudi Arabian Football Federation (SAFF) is a member of FIFA and the Asian Football Confederation (AFC), and the governing body for football in the Kingdom of Saudi Arabia responsible for overseeing grassroots development and all aspects of the amateur and professional game.

SAFF is in charge of elevating Saudi football to new heights, offering new opportunities across the ecosystem and inspiring the nation to participate and become an influential force for good within world football. SAFF currently administers 28 competitions across various age groups, most notably the annual King’s Cup and Saudi Super Cup. SAFF manages nine national teams ranging from the U15 age group all the way to the first team, all of which compete in 23 regional and international competitions.

As part of its significant investment in women’s football, SAFF currently manages the senior national team as well as the U17, U20, and national futsal teams. SAFF is also responsible for the organisation of the Saudi Women’s Premier League, the Women’s First Division league, the SAFF Women’s Cup, the Saudi Women’s Super Cup, the Saudi Girls’ U17 Premier League, and the Saudi Girls’ U15 Tournament.  SAFF is responsible for the development and upskilling of over 3,000 national coaches and 1,700 referees across the Kingdom.

ABOUT AWSN

All Women’s Sports Network (AWSN) is a global sports television network dedicated exclusively to women’s sports. Available in over 60 countries and reaching over 1 billion people it is the fastest growing women's sports network in the world, AWSN offers live women’s sports matches and games, featuring some of the biggest leagues in the world such as UEFA, FIBA 3X3, Damallsvenskan & D1 Arkema Football, WNBL Basketball, Pro Disc Golf, Athletes Unlimited and Sun Corp Netball. Co-founded by Whoopi Goldberg and Jungo TV, AWSN provides a widely distributed platform for the recognition and celebration of female athletes.

About Power Play Media

PowerPlay Media is a global media and entertainment company at the intersection of sports, culture, and technology. Through strategic partnerships, channel distribution, and live event execution, it delivers premium content to audiences worldwide its mission is to power the next generation of entertainment experiences, bridging audiences and markets through innovative partnerships.